Podcast

  • Season 1, Episode 51: My Coffee Journey: Reaching the Masses and Growing My Skills

    Episode Summary:
    In this podcast episode, I discuss my journey with my coffee business Everyday Beans. I share how I am preparing to launch on Amazon, including optimizing for SEO and building out a content strategy with podcasts, YouTube videos, and more to share insights into coffee and connect with customers. While selling on Amazon brings challenges like competing on price, I see it as an opportunity to reach the masses and give my business idea one good final attempt.

    I reflect on how this venture is pushing me to grow in new ways. My goal is to provide an experience beyond just selling coffee - to share my passion for the process and help listeners discover coffee in their own lives. This episode provides an inside look at my ambitious plans to build Everyday Beans into a 360 degree brand, engage customers on multiple platforms, and keep improving my skills along the way. Tune in to join me on this business journey.
    Continue reading
  • Season 1, Episode 50: Grinding as an Entrepreneur: Coffee, Amazon, YouTube, and Self-Care

    Episode Summary: 
    In this episode, I share updates on my coffee roasting, YouTube channel, and selling products on Amazon. I discuss my process for roasting Kenyan coffee in different ways to experiment with taste, including a very light roast at 95 on the scale. I also open up about feeling a bit overwhelmed with YouTube and wanting to improve my content by doing more overhead shots of the coffee making process.

    On the Amazon front, I share that my Everyday Beans coffee has finally been cleared to sell in the Food and Gourmet category. I plan to focus on getting my Brazilian coffee, the best seller, up on Amazon this month while I figure out the logistics.

    I also give listeners a peek behind the scenes of my home studio setup. I talk through my plans to arrange lighting and camera angles in the small space. The goal is to maximize the studio while eliminating tripods and unnecessary equipment.

    During the process of working on these entrepreneurial projects, I am reminded to slow down and take care of myself. I share that I am getting a vasectomy and have doctor's orders to take it very easy for a few days. I reflect on how past injuries have forced me to chill out and examine things in a new light. I decide to embrace this short phase of relaxing as a creative reset.

    Listeners will learn what it takes to continuously improve multiple passion projects while balancing health and family. I offer an authentic look at the ups and downs of grinding as an entrepreneur.
    Continue reading
  • Season 1, Episode 49: Finding My Voice: My Journey to Rediscover Kenyan Coffee

    Episode Summary:
    In this candid podcast episode, I provide an introspective look into my week, sharing updates on my coffee roasting endeavors and ecommerce business journey. I discuss experimenting with different roast profiles for a Kenyan coffee, troubleshooting equipment like audio mixers and cameras, and optimizing my home office setup.

    I also read two drafts of a video hook I wrote, demonstrating my process for crafting compelling stories and finding my unique YouTube voice. I talk through refining the narrative, pacing, and descriptive details to draw listeners into the quest to rediscover the flavors of Kenyan coffee.

    Listeners will get a glimpse into my creative process, pick up tips on coffee roasting and video production, and learn how I maintain motivation on an entrepreneurial journey filled with ups and downs. The episode is an open conversation on chasing dreams authentically.
    Continue reading
  • Season 1, Episode 48: Balancing Quality Gear and Coffee for My Vision

    Episode Summary:
    In this episode, I discuss my latest Amazon product listings and buying fresh coffee for upcoming roasting batches. I explain why cheaper, crowd-pleasing coffees that taste good across roast levels are important for debuting my roasting. I also share updates on purchasing studio lighting and audio equipment, finding the right balance between quality and cost effectiveness. Getting quality audio and video gear doesn’t have to break the bank. I reflect on how using what you have allows you to better understand what you really need down the road.

    I also debate the convenience of Keurig coffee pods versus specialty coffee. While I don’t want to compromise on taste, I’m opening up to meeting people where they are instead of convincing them of my ways. My goal is to give people the opportunity to explore great tasting coffee, not force my expertise on them. I’m learning that the joy of coffee is facilitating whatever experience works for each person. In the end, it’s not just about the coffee but what it does for you. Even when distracted, these casual episodes help me clarify my vision of sharing coffee with others.
    Continue reading
  • Season 1, Episode 47: Coffee Connects My Misanthropic Self to Humanity

    Episode Summary:
    In this episode, I discuss my misanthropic tendencies and how coffee gives me an opportunity to connect with people. As an introvert who enjoys solitary hobbies, I admit I'm not always comfortable around others. However, coffee can bring people together and helps create a sense of community. I share how sitting down for coffee helps me learn about others in an authentic way without pretense. My favorite part of coffee is the conversations and connections it facilitates. Listeners will gain insight into how coffee can be a bridge between people despite differences.

    I also provide updates on my Amazon product listings, YouTube channel progress, and gearing up my studio. Reflecting on a business's changing product formulas leads me to examine the balance of sweetness versus acidity in coffee and the importance of giving feedback to companies. I recount my frustration with a magnesium supplement that has gradually become cloyingly sweet. Just as coffee needs the right blend of flavors to avoid being one-note, I explain that customers benefit when brands listen if a recipe veers off course. Even in a short casual episode with pet distractions, the joy of coffee always comes back to bringing people together.
    Continue reading
  • Season 1, Episode 46: Expanding My Coffee Horizons With Irish Cream Drinks

    Episode Summary:
    In this episode, I reflect on putting together my latest YouTube video, which featured making an Irish cream coffee drink. I share how mixing coffee, sugar, cream, and alcohol together resulted in an amazing and divine grown-up drink. I discuss how going outside my coffee purist comfort zone and exploring mixed coffee drinks has really expanded my perspective. The experience of making this fun cocktail has shown me that coffee can be so much more than just black coffee or coffee with creamer. I'm excited and open to continue trying new coffee drink recipes and putting my own spin on them. Listeners will learn how venturing beyond their usual coffee routine can unlock new delicious coffee experiences and bring a sense of calm enjoyment. Overall, this has been an eye-opening journey so far.

    In the rest of the episode, I provide some updates on Amazon product listings I'm working on, share insights from a recent guest interview podcast, and talk about my plan to start analyzing my progress and setting new goals each month. I also reflect on how pushing myself out of my comfort zone with new projects like YouTube and podcasting has led to valuable growth. While keeping it short and light this time, I'm continuously challenging myself to improve and do these episodes consistently.
    Continue reading