December 20, 2023

Season 1, Episode 4: Roasting Peruvian: Navigating Complex Coffee Tasting On My Entrepreneurial Journey

By Oaks The Coffee Guy
Episode Summary:
In this podcast episode, I discuss my thoughts on and experience with a recent batch of Peruvian coffee I have been roasting and drinking. I break down the tasting notes, including a pronounced bitterness, heavier body, and lack of brightness that has left me unsatisfied with this coffee when drinking it black. I explore factors like the roast level, brewing temperature, and my evolving palate as a specialty coffee roaster.

Listeners will gain insight into the complexities of coffee tasting, roasting, and the specialty coffee industry as I grapple with staying true to my own preferences while trying to anticipate what my customers will enjoy. I also touch on my plans to sell my roasted coffee on Amazon once approved and why free samples will be key to acquiring new customers unfamiliar with my brand. The episode is an honest look at the continual learning process that goes into running a successful small coffee roastery.

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