December 20, 2023

Season 1, Episode 16: Daily Grind to Growing Brand: Building a Coffee Company from the Inside Out

By Oaks The Coffee Guy
Episode Summary:
I start this podcast episode by sharing my morning routine and discussing my plans for the day. I open up about my idea for a coffee recipe that everyday people can easily replicate at home using basic equipment. I then talk about my goals for my coffee business, including sending out sample bags locally to get feedback and drive purchases. A key part of my marketing plan is to leverage Amazon's massive customer base for fulfillment and shipping once people try my samples from local stores. I describe my vision for a marketing loop directing listeners from physical samples to online reorders.

Later in the episode, I give updates on collaborating with my virtual assistant on special projects, touch on releasing my first bag design, and hint at needing to optimize things on the e-commerce side to prepare for scale. I tease an upcoming episode where I'll discuss more substantive business topics instead of my freewheeling morning musings. Overall I try to balance providing value around coffee while dropping some entrepreneurial knowledge. Listeners will get an inside look at my plans and mindset as I work to build a coffee company.

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