December 20, 2023

Season 1, Episode 24: Amazon is Driving Me Crazy!

By Oaks The Coffee Guy
Episode Summary:
In this podcast episode, I share my experience going through the Amazon pre-listing and approval process to sell my custom roasted coffee on their marketplace. I detail the specific product listing requirements I have to meet, including getting labeling, packaging and trademarks approved. After initial rejections, I investigate what other coffee brands are doing to meet Amazon's strict rules. I point out inconsistencies in Amazon’s enforcement and what I learned that finally led to my product being approved.

Listeners will learn the intricacies of Amazon’s approval protocols for original products, the importance of professional branding and presentation, and insights into the trademark process for establishing your brand identity. You’ll hear first-hand the effort it takes as an independent seller to get established on the Amazon platform. Join me as I continue my entrepreneurial journey pursuing my passion of coffee roasting while navigating all that’s required to share my product.

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