April 11, 2024

Season 1, Episode 52: Building a Coffee Biz: Amazon Listings and Partnership Lessons

By Oaks The Coffee Guy
Episode Summary:
In this episode, I provide an update on creating Amazon product listings for whole bean and ground coffee products. I discuss the challenges of getting brand registry approval and adding variations to the listings. I also share that I am working on YouTube videos educating people on how to select and understand different coffee flavors. I want to help consumers feel less intimidated by niche coffee terminology.

Later in the episode, I candidly share lessons learned from an exclusive partnership opportunity that did not pan out as expected. I realized the importance of ensuring that a partnership aligns with my core business goals and earning exclusivity rather than it being freely given. I reflect on how this experience provided insights into business psychology and building win-win relationships. Listeners will learn from my transparency about building a coffee business.

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