April 11, 2024

Season 1, Episode 58: Coffee Samples: A Roaster's Journey to Success

By Oaks The Coffee Guy
Episode Summary:
In this candid and conversational podcast episode, I provide an insightful look into my approach to podcasting, coffee roasting, and marketing strategies. I discuss the therapeutic nature of podcasting, embracing a more relaxed, rambling style akin to Bill Burr. The primary focus, however, is on the concept of providing coffee samples to potential customers.

I delve into my evolving perspective on samples, initially dismissing them as unnecessary for a familiar product like coffee. However, I come to realize samples offer a means to showcase my unique roasting approach and flavors. Giving out samples becomes a strategic marketing tool and a way to gather genuine feedback to refine my craft. Listeners can expect to gain valuable insights into my thought process, my journey with coffee roasting experimentation, and my innovative ideas for integrating samples into building a successful digital coffee brand.

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