April 11, 2024

Season 1, Episode 63: Coffee Roasting Experiments & Consumer Experiences

By Oaks The Coffee Guy
Episode Summary:
In this episode, I dive deep into several relatable everyday experiences. First, I analyze a coffee roast that didn't turn out as expected, detailing the various roast levels tried and the brewing methods used to try salvaging the coffee's flavor. This provides insights into a roaster's thought process for experimentation and continuous improvement.

I also share personal stories like firing my dentist over poor communication regarding a bill, as well as voicing frustration about changes to a magnesium supplement drink I enjoy. These anecdotes highlight the importance I place on being treated fairly as a consumer and having products maintain their original essence after updates. Finally, I ponder identifying my target market as likely being women, especially mothers, based on observations of their daily need for coffee.

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