May 24, 2024

Season 1, Episode 82: The Quest for Sweetness and Male vs. Female Coffee Minds

By Oaks The Coffee Guy
Episode Summary:
A large portion of the episode explores the psychological differences I've observed between male and female coffee consumers based on analytics and personal experiences. I posit that women tend to gravitate towards more stable, consistent coffee profiles, while men are constantly seeking novelty and embracing the journey of self-discovery through their interests and hobbies like coffee. Using colorful examples, I illustrate how this consumer dichotomy impacts business strategy. Ultimately, the core theme is about understanding your audience to provide value, whether through stable comfort or embracing the thrill of exploration.

Listeners can expect a candid, unscripted look into my thought process as a coffee content creator. You'll gain insights into unlocking sweetness through temperature while also exploring the philosophical side of catering content to different consumer mindsets.

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