As a coffee roaster, I often reflect on my journey from being an enthusiastic coffee explorer to running my own roasting business. It's a path that has taught me valuable lessons about coffee, business, and the diverse world of coffee drinkers.

My coffee journey began like many others - at the grocery store. As my interest grew, I started venturing out to local roasters, then to different parts of Texas, and eventually exploring coffees from all over. I was what you might call a "coffee slut" - always chasing the next exciting bean, the next unique flavor profile. My budget for coffee was substantial, sometimes reaching $200 a month as I eagerly tried every new roast I could get my hands on.

This exploration phase was exhilarating. Each new coffee was an adventure, each new roaster an opportunity to experience something different. Even when trying similar beans from different roasters, the variations in roasting styles made each cup a unique experience. It was during this time that I began to understand the nuances of coffee - how factors like origin, processing method, and roast level all contribute to the final cup.

However, as I transitioned from enthusiast to roaster, my perspective began to shift. I started my roasting business with the goal of providing affordable, good-quality coffee. I remembered how expensive my coffee habit had been and wanted to offer something accessible without compromising on taste.

But here's where it gets interesting - I realized that I, as a "coffee slut," was not my ideal customer. The very enthusiasm that led me to start my business could potentially make it unsustainable. Customers who are always chasing the next new thing, while exciting and passionate, don't provide the consistent base a small roasting business needs to thrive.

This realization was both enlightening and challenging. I had to learn to appreciate both types of coffee drinkers - the explorers always seeking something new, and the loyal customers who find their perfect daily brew and stick with it. Both are valuable, both are on their own coffee journeys, but as a business, I needed to focus on those seeking a reliable, everyday coffee.

Running a coffee roasting business has taught me a lot about balancing passion with practicality. While I still love experimenting with different beans and roasts, I've learned to appreciate the beauty of a consistent, well-crafted daily coffee. It's about finding that perfect balance - a coffee that's interesting enough to enjoy every day, but familiar enough to provide comfort.

To my fellow coffee enthusiasts out there, I say this: explore, enjoy, and savor every new coffee experience. But also, don't underestimate the joy of finding your perfect daily driver. There's something beautiful about a coffee that you can rely on day after day, that becomes a comforting part of your routine.

And to those who have found their go-to coffee, I salute you. You are the backbone of small roasters like myself, allowing us to continue our craft and hopefully, bring a little joy to your daily routine.

Whether you're a coffee explorer or a loyal daily drinker, remember that every cup is part of your unique coffee journey. Enjoy the ride, savor every sip, and don't be afraid to find comfort in consistency or excitement in exploration. After all, that's the beauty of coffee - there's something for everyone.