In the world of specialty coffee, there's no shortage of rules, protocols and certifications that roasters are expected to follow. From stringent cupping procedures to credentials like Q Grader certification, the industry is filled with established standards. But I'm taking a different approach - one that prioritizes delighting your tastes and senses as the coffee drinker above all else. Call me a rebel roaster if you will, but I believe connecting you to coffee's true essence matters more than checking boxes.

My Unconventional Philosophy
With a background in science, I've immersed myself in studying every aspect of coffee deeply - from the growing and processing to the intricate alchemy of roasting. However, my aim isn't to intellectualize the experience or intimidate you with insider lingo. Quite the opposite - I want to be your relatable guide into the world of exceptional brews crafted just for you.

I truly believe the long-term vibrancy of the coffee industry hinges on fostering everyday love and appreciation for the beverage among you, the general public. The specialty world can't survive as an insular club. We need more people like yourself to experience coffee's depth and fall in love with the art of a finely crafted cup.

Why Certifications Fall Short for You
Don't get me wrong, organizations like the Specialty Coffee Association serve an important role in promoting sustainability and researching best practices. But I fear their cupping rules, roasting credentials, and ladders of certifications cause them to lose sight of the end consumer - you.

At the end of the day, no matter how esteemed the cupping score or roasting protocol, it means nothing if you don't actually enjoy drinking the coffee. Providing an experience that genuinely delights your palate and awakens your senses should be the top priority for any roaster worth their salt.

The Importance of Passion
If I'm being honest, obsessing over industry dogma can suck the fun out of coffee and make it feel like just another job. Maintaining my passion and personality in this craft is vital, because if I'm not enjoying myself, how can I provide an enjoyable, invigorating experience to you?

That's why I'm committed to approaching coffee through a lens of curiosity, playfulness and rule-breaking when needed. I want to spark moments of discovery with every brew I hand to you. Because coffee is far too special and romantic a beverage to reduce to checklists and bureaucracy when it should be tailored to your unique palate.

The Invitation
So join me in raising a proverbial cup to defying conventions in pursuit of something greater - an engrained appreciation for the humble coffee bean and its incredible potential to delight your tastes. As your rebel roaster guide, I promise an honest, ego-free experience where we can explore coffee's essence together.
At the end of the day, whether I follow the industry's sacred protocols or not, the only persisting rule is sourcing and roasting beans that kickstart your senses into a frenzy of absolute enjoyment. And that's one ethos I'll never stray from. The revolution of crafting transcendent coffee experiences just for you starts here.