As a coffee entrepreneur, one of the biggest challenges I face is walking the line between pleasing the masses and staying true to my personal tastes. The coffee world is extremely subjective - one person's beloved daily brew is another's bitter disappointment.
I'll admit, my preferences lean towards the bold, exotic flavors of African origins like Kenya. However, through customer feedback, I've learned that these aren't always the crowd-pleasing favorites. More often, smoother, balanced profiles from South America tend to reign supreme for the general coffee drinker.
So what's a coffee business to do? Prioritize the unique flavors you love, or give the people what they want? In my experience, it's best to start with the latter, especially when first building your brand.
May 08, 2024
Finding Your Crowd-Pleasing Coffee
