Coffee Blog

  • May 16, 2024

    Confessions of a Coffee Roaster: Embracing Mistakes and Listening to Customers

    Confessions of a Coffee Roaster: Embracing Mistakes and Listening to Customers
    As a coffee roaster, I've come to accept that mistakes are inevitable, no matter how much expertise I've gained over the years. The art of roasting is a constant journey of experimentation and learning. Recently, I had a batch that just didn't turn out the way I expected, resulting in a roast that was underdeveloped and lacking in flavor. Instead of simply writing it off as a failure, I decided to embrace it as an opportunity.
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  • May 15, 2024

    Letting Go: Embracing the Collaborative Journey of Coffee

    Letting Go: Embracing the Collaborative Journey of Coffee
    As a coffee roaster, there's only so much control I can exert over the final brew that ends up in someone's cup. My role is to diligently source, roast, and package the beans with skill and care. But once those beans leave my hands, an entire new phase of the coffee's journey begins - one that is largely out of my control. The brewing process itself involves a multitude of variables that shape the final flavor experience.

    And you know what? That's okay. In fact, it's something to be embraced rather than bemoaned. Because coffee is a collaborative journey between the roaster and the brewer. My job is to provide the palette for creativity, but the brewer is the true artist when it comes to the final canvas.
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  • May 14, 2024

    Exploring the Richness of Mexican Organic Coffee: A Personal Brewing Journey

    Exploring the Richness of Mexican Organic Coffee: A Personal Brewing Journey
    In the realm of specialty coffee, every cup tells a story. Today, I'm excited to share my experience with a particularly intriguing coffee – a Mexican organic blend that has captured my attention and taste buds.

    Choosing the V60 Brewing Method
    My journey with this Mexican organic coffee began with the choice of brewing method. The Hario V60, a staple in my coffee brewing arsenal, serves as my testbed for exploring new coffees. This method, known for its precision and
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  • May 13, 2024

    Embracing Edits: The Art of Simplification in Business

    Embracing Edits: The Art of Simplification in Business
    In the heart of entrepreneurial ventures, particularly those nestled in the vibrant world of specialty coffee, lies a universal truth: the path to clarity and effectiveness is often paved with edits and simplification. This week, our journey illuminated the transformative power of making strategic cuts, both in our product lineup and operational approaches, fostering an environment where focus and efficiency can thrive.
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  • May 12, 2024

    Why I'm Sharing Coffee Samples with You: Building Trust One Sip at a Time

    Why I'm Sharing Coffee Samples with You: Building Trust One Sip at a Time
    In the ever-evolving world of coffee, the personal touch often gets lost amidst the hustle and bustle of marketing and sales tactics. However, I've always believed in the power of a simple gesture to make a significant impact. That's why I've decided to share samples of my coffee with potential clients, not just as a marketing strategy, but as a way to build trust and share a piece of my passion with you.
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  • May 11, 2024

    Simplifying the Coffee Taster's Flavor Wheel: A Personal Approach

    Simplifying the Coffee Taster's Flavor Wheel: A Personal Approach
    The coffee industry has a tool called the Coffee Taster's Flavor Wheel that serves as a guide for professionals to describe the vast array of flavors found in coffee. While comprehensive, this flavor wheel can be overwhelming for the average consumer with its complex list of descriptors ranging from fruity and floral to nutty, spicy, and beyond. Rather than getting bogged down in such technical terminology, I propose a more simplified, personal approach to experiencing coffee flavors.
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