Coffee Blog

  • How to Salvage an Underwhelming Coffee Roast

    How to Salvage an Underwhelming Coffee Roast
    You've been counting down the days for your newest bean delivery from that amazing roaster. But when you eagerly brew up the first cup, you're crushed - it tastes nothing like their usual magic. Instead of the bright, sweet, clean profile you were expecting, your coffee is muddy, vegetal, and overwhelmingly acidic. What happened? Was it your brewing technique, some random defect in this particular batch, or did your beloved roaster severely mess up the roast? Before throwing in the towel and tossing those pricey beans, don't give up. With some simple troubleshooting, you can often salvage an underwhelming roast.
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  • Embracing the Imperfections: Lessons from a Week of Coffee Experiments

    Embracing the Imperfections: Lessons from a Week of Coffee Experiments
    This past week has been a whirlwind of experiments, reflections, and revelations in the world of coffee roasting and brewing. My journey, spurred by a blend of curiosity and necessity, led me to delve deep into the intricacies of coffee roasting, the patience required for perfecting a brew, and the unexpected lessons learned along the way. It’s a narrative not just about coffee, but about the pursuit of excellence amidst imperfections.
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  • Confessions of a Coffee Roaster: Embracing Mistakes and Listening to Customers

    Confessions of a Coffee Roaster: Embracing Mistakes and Listening to Customers
    As a coffee roaster, I've come to accept that mistakes are inevitable, no matter how much expertise I've gained over the years. The art of roasting is a constant journey of experimentation and learning. Recently, I had a batch that just didn't turn out the way I expected, resulting in a roast that was underdeveloped and lacking in flavor. Instead of simply writing it off as a failure, I decided to embrace it as an opportunity.
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  • Letting Go: Embracing the Collaborative Journey of Coffee

    Letting Go: Embracing the Collaborative Journey of Coffee
    As a coffee roaster, there's only so much control I can exert over the final brew that ends up in someone's cup. My role is to diligently source, roast, and package the beans with skill and care. But once those beans leave my hands, an entire new phase of the coffee's journey begins - one that is largely out of my control. The brewing process itself involves a multitude of variables that shape the final flavor experience.

    And you know what? That's okay. In fact, it's something to be embraced rather than bemoaned. Because coffee is a collaborative journey between the roaster and the brewer. My job is to provide the palette for creativity, but the brewer is the true artist when it comes to the final canvas.
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  • Exploring the Richness of Mexican Organic Coffee: A Personal Brewing Journey

    Exploring the Richness of Mexican Organic Coffee: A Personal Brewing Journey
    In the realm of specialty coffee, every cup tells a story. Today, I'm excited to share my experience with a particularly intriguing coffee – a Mexican organic blend that has captured my attention and taste buds.

    Choosing the V60 Brewing Method
    My journey with this Mexican organic coffee began with the choice of brewing method. The Hario V60, a staple in my coffee brewing arsenal, serves as my testbed for exploring new coffees. This method, known for its precision and
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  • Embracing Edits: The Art of Simplification in Business

    Embracing Edits: The Art of Simplification in Business
    In the heart of entrepreneurial ventures, particularly those nestled in the vibrant world of specialty coffee, lies a universal truth: the path to clarity and effectiveness is often paved with edits and simplification. This week, our journey illuminated the transformative power of making strategic cuts, both in our product lineup and operational approaches, fostering an environment where focus and efficiency can thrive.
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