In this podcast episode, I chat with my brother who lives in Denmark about our hobbies and interests. As we get older and busier with families, we discuss how to balance diving deeper into current passions while still having time for new adventures.

Touching on topics like investing, gardening, cooking, coffee, and more, a key point we explore is the paradox of choice - how too many options can hinder making decisions or developing habits. Using personal stories and examples from trips to places like Seattle and Vancouver, my brother provides perspective on quality over variety, and targeting your best audience. With his experience living abroad bringing new worldview, he offers thoughts on my specialty coffee business, including tailoring offerings to customer behavior and regular needs first before catering solely to aficionados. If seeking ways to find focus by playing to your strengths, or commentary on the modern coffee shop, join us for an enlightening trans-Atlantic discussion.