In this episode, I share insights on finding the right focus and direction for my coffee business. As an entrepreneur, juggling multiple variables like Amazon, YouTube, podcasting, and writing can be overwhelming, especially when working solo. However, these platforms also provide opportunities for self-reflection and realizing what truly matters.

I discuss the importance of listening to customer feedback and giving people what they want, even if it means prioritizing crowd-pleasing coffee origins over my personal favorites. The goal is to streamline operations, eliminate distractions, and concentrate on what resonates with the market. This could mean focusing on fresh, approachable origins like Peru, Mexico and Brazil to start.

Listeners will learn strategies for gaining clarity amidst the challenges of building a business. I open up about my thought process for distilling the noise into an effective plan optimized for success on platforms like Amazon. The path involves tough decisions, but also a mindset shift from trying to change everybody to catering to the mainstream. It's about competing in the ultimate arena while staying true to your vision.