In this candid episode, I open up about a recent injury that forced me to slow down and re-evaluate my priorities. I dive deep into exploring the psychological hooks and gamification tactics employed by games like Roblox to keep users engaged and addicted. Drawing parallels to the business world, I ponder how to foster that same sense of community, belonging, and addiction in a healthy way for my coffee brand.

Listeners will gain insights into understanding human psychology, creating engaging experiences beyond just transactions, and building a loyal community around shared passions. I get vulnerable, questioning how to truly connect with people on a deeper level that transcends just selling a product. It's a thought-provoking discussion on cracking the code of cultivating genuine human-to-human connections in today's digital age.