As a coffee enthusiast and roaster, I've encountered a truth that's rarely discussed in coffee circles: sometimes, even the most promising beans just don't deliver the experience we're hoping for. It's a reality that many coffee lovers face but few talk about openly.
Recently, I found myself in this exact situation with a Sumatran coffee that, on paper, should have been exceptional. Despite having all the right credentials - proper elevation, excellent processing, and careful storage - something wasn't clicking. I spent over 90 minutes adjusting every variable possible: water temperature, grind size, brewing time, and even tried brewing at unconventional temperatures as low as 150 degrees. The result? A cup that remained stubbornly mediocre.