In the world of business, there's often a romanticized notion of following your passion and turning it into a successful venture. While passion certainly plays a role, the reality of entrepreneurship is far more complex and demanding. Recently, I had the opportunity to sit down with Wilson, a successful entrepreneur who has built multiple businesses from the ground up. His insights offer a refreshing and realistic perspective on what it truly takes to succeed in the business world.

The Entrepreneurial Mindset

Wilson's journey began not with a burning passion for a specific industry, but with a hunger for success and financial stability. "The passion I have is not being broke," he candidly shared. This drive led him from a comfortable job at Zillow to starting his own business in an industry he had little experience in - septic and wastewater management.

This transition highlights a crucial point for aspiring entrepreneurs: sometimes, the most successful businesses aren't born from lifelong passions, but from identifying opportunities and being willing to put in the hard work to capitalize on them.

From Employee to Business Owner

The leap from employee to business owner is often romanticized, but Wilson paints a more realistic picture. This willingness to get his hands dirty and do whatever it took to get the business off the ground was crucial to his success.

For those considering making a similar leap, Wilson advises, "Get ready to be miserable for a bit and be tired and be stressed out and be annoyed. That's part of it. You have to be a little bit of a maniac to do this."

The Role of Mentors

Throughout our conversation, Wilson repeatedly emphasized the importance of mentors in his journey. From his early days in sales to his current role as a business owner, he has actively sought out individuals who could offer guidance and wisdom.

"I would always seek out people," he explains. "Even just recently at my wife's dad's memorial, there were some heavy hitters there in my industry and other spaces. Although we were there celebrating his life, I still wanted to make sure they knew who I was."

This proactive approach to networking and learning from others has been a key factor in Wilson's success. He encourages aspiring entrepreneurs to be bold in seeking out mentors and learning opportunities, even in unexpected places.

Passion vs. Practicality

While Wilson acknowledges the value of passion, he offers a more pragmatic view of its role in business success. Using my own passion for coffee as an example, he suggested, "Why not a nice little coffee shop, not too large, decent rent. Sell the coffee online. In the store. Just try it. Why not?"

This approach balances passion with practicality. Wilson emphasizes the importance of considering the return on investment (ROI) and being willing to pivot or expand into areas that may not align with your initial passion, but offer greater opportunities for success.

Taking Action and Overcoming Perfectionism

Perhaps the most emphatic point Wilson made throughout our conversation was the importance of taking action. "Everybody got plans, but execution is everything," he stated. This sentiment was echoed repeatedly, with Wilson urging aspiring entrepreneurs to stop overthinking and start doing.

"It don't need to be perfect. You got to get going. That's the biggest thing, getting going," he advised.

Scaling and Managing Multiple Ventures

As his business has grown, Wilson has faced new challenges in scaling and managing multiple ventures. He emphasizes the importance of focus, cautioning against trying to do too many things at once. "I think it's impossible to do 20 things at once," he explains. Instead, he advocates for mastering one area before expanding into others.

This approach has allowed Wilson to grow his initial business and begin expanding into new areas like plumbing and HVAC. His goal? To build a $100 million business with multiple verticals. While ambitious, this goal illustrates the importance of thinking big and constantly pushing for growth.

Overcoming Challenges and Self-Doubt

Wilson doesn't shy away from discussing the challenges of entrepreneurship. He acknowledges the stress, the long hours, and the constant pressure to perform. However, he also offers a refreshing perspective on these challenges, framing them as necessary parts of the journey rather than insurmountable obstacles.

For those facing self-doubt or feeling stuck, Wilson offers this advice: "Look within, you know, start with you. It's probably you. Action or inaction is probably you. Something has happened that you've contributed to. It's on you. So take what you have and make what you want and go out there and get it."

Conclusion: Take the Leap

At the core of Wilson's message is a call to action. Whether you're considering starting a business, changing careers, or pursuing a long-held dream, his advice is clear: take the leap. "You got one life," he reminds us. "I think you gotta be willing to take a chance if you're in a place in your life and you're not happy."

While he doesn't sugarcoat the challenges of entrepreneurship, Wilson's story serves as a powerful reminder of what's possible when you combine passion with practicality, seek out mentorship, and most importantly, take action. Whether you're a coffee enthusiast dreaming of opening a shop or a corporate employee with entrepreneurial aspirations, the key is to start moving forward, even if the path isn't perfectly clear.

Remember, as Wilson says, "You won't change anything until the pain is painful enough." So ask yourself: are you ready to take that leap and turn your dreams into reality?

As a coffee roaster, I've spent countless hours evaluating coffee through a process known as cupping. While this method is crucial in the industry, it's not always the most relevant for everyday coffee drinkers. Today, I want to share insights into the cupping process and help you understand what really matters when choosing your next bag of beans.

What is Coffee Cupping?

Coffee cupping is a standardized method used by industry professionals to evaluate coffee quality. It involves brewing coffee with hot water in small cups, then assessing various attributes like aroma, flavor, and acidity. While it's an essential tool for coffee buyers and roasters, it doesn't always translate directly to how we enjoy coffee at home.

Key Attributes in Coffee Evaluation

During cupping, professionals score coffee based on several attributes. Let's break down the most important ones for you as a coffee lover:

1. Flavor: This is the coffee's primary character, the notes you taste as you sip. It's arguably the most crucial factor in your enjoyment.
2. Aftertaste: How does the coffee linger after you swallow? A pleasant aftertaste can enhance your overall experience.
3. Acidity: Often described as brightness, acidity adds complexity to coffee. It can range from subtle, like a crisp apple, to more pronounced, like a tangy citrus fruit.
4. Sweetness: The counterpart to acidity, sweetness balances the cup and often manifests as fruit-like or caramel notes.
5. Body: This refers to the coffee's mouthfeel or thickness. While important, it's something you can often adjust through brewing methods.
6. Balance: How well do all these elements work together? A well-balanced coffee is harmonious, with no single attribute overpowering the others.

What Really Matters to You

As a coffee drinker, you don't need to worry about all the technical aspects of cupping. Instead, focus on what makes your coffee enjoyable. Here's what to consider:

1. Flavor: This is your starting point. Do you prefer fruity, chocolatey, or nutty notes? Understanding your flavor preferences will guide your coffee choices.
2. Acidity and Sweetness: These work together to create complexity. Some enjoy a bright, citrusy acidity, while others prefer a more subtle, sweet-leaning cup.
3. Aftertaste: A pleasant aftertaste can make your coffee experience more satisfying and memorable.
4. Balance: While subjective, a well-balanced coffee often provides a more enjoyable experience.

How to Talk to Your Roaster or Cafe

Armed with this knowledge, you can have more productive conversations with your local roaster or cafe. Here are some questions to ask:

• "How would you describe the flavor profile of this coffee?"
• "Is this coffee more acidic or sweet? Can you compare it to a fruit?"
• "How pronounced is the aftertaste?"
• "Would you say this coffee is well-balanced?"

Remember, there's no right or wrong in coffee preferences. The best coffee is the one you enjoy most.

Beyond Cupping: Finding Your Perfect Cup

While cupping provides valuable insights, your personal taste is what matters most. Don't be afraid to experiment with different coffees and brewing methods. Over time, you'll develop a better understanding of what you like.

As you explore, keep an open mind. The coffee that scores highest in a cupping session might not be your favorite, and that's perfectly fine. Trust your palate and enjoy the journey of discovering new flavors.

In the end, the world of coffee is vast and exciting. By understanding a bit about how professionals evaluate coffee, you can make more informed choices and have richer conversations about your daily brew. But always remember, the best cup of coffee is the one that brings you joy, regardless of its score on a cupping table.

Coffee is more than just a morning pick-me-up; it's a journey of taste, culture, and personal discovery. As a coffee roaster, I've had the privilege of witnessing countless coffee journeys unfold, each as unique as the individual embarking on it. Today, I want to share some insights into the fascinating world of coffee and why exploring it can be so rewarding for both casual drinkers and enthusiasts alike.

The Power of the Morning Ritual

For many, coffee is the cornerstone of their morning routine. It's not just about the caffeine boost; it's about creating a moment of peace before the day begins. Some coffee lovers refer to this as their "holy time" – a quiet period of reflection and preparation. Whether you're brewing a simple cup with a standard coffee maker or crafting an elaborate pour-over, this ritual can set the tone for your entire day.

A World of Flavors to Explore

One of the most exciting aspects of coffee is the vast array of flavors available. From the nutty, chocolatey notes of Brazilian beans to the bright, citrusy tones of Ethiopian varieties, there's a whole world to discover. Don't be afraid to step out of your comfort zone and try new origins or roasts. You might be surprised by what you find!

Brewing Methods: From Simple to Complex

While high-end equipment can produce exceptional results, it's not always necessary for a great cup of coffee. Many coffee lovers start with simple methods like drip machines or French presses and gradually explore more complex techniques. Remember, the best brewing method is the one that works for you and your lifestyle.

The Importance of Personal Preference

As a roaster, I've learned that there's no "right" way to enjoy coffee. Some prefer their coffee black, while others enjoy adding milk or sweeteners. Some seek out the boldest, most intense flavors, while others prefer a milder cup. Embrace your preferences and don't let anyone tell you how you "should" drink your coffee.

Coffee as a Social Connector

Coffee has a unique ability to bring people together. Whether you're sharing recommendations with friends or discussing brewing techniques with fellow enthusiasts, coffee can be a wonderful conversation starter. Don't be shy about sharing your experiences or asking others about theirs – you never know what you might learn!

Expanding Your Coffee Horizons

For those looking to deepen their appreciation of coffee, consider these tips:

• Try tasting different coffees side by side to compare flavors
• Experiment with various brewing methods to see how they affect taste
• Keep a coffee journal to track your preferences and discoveries
• Visit local cafes and roasteries to learn from experts in your area

Remember, your coffee journey is ongoing. There's always something new to discover, whether it's a unique bean origin, an innovative brewing method, or a perfect flavor combination you've never tried before.

As you continue to explore the world of coffee, keep an open mind and trust your palate. Whether you're a "coffee slut" trying every new roast you can find or someone who's found their perfect daily brew, the most important thing is that you're enjoying the experience. After all, that's what coffee is all about – finding joy in every cup.

In the world of coffee, preferences are as diverse as the beans themselves. From the die-hard specialty coffee enthusiasts to those who swear by their trusty Mr. Coffee machine, each person has their own unique relationship with their daily brew. As a coffee roaster, I've come to realize that these preferences often form what we might call "coffee tribes" – groups of people united by their shared coffee habits and beliefs.

The Specialty Coffee Tribe

On one end of the spectrum, we have the specialty coffee tribe. These are the folks who meticulously weigh their beans, carefully control water temperature, and can discuss the nuances of a coffee's origin with the passion of a sommelier. They often seek out light to medium roasts, prizing the complex flavor profiles that can emerge from carefully roasted single-origin beans.

The Traditional Coffee Tribe

On the other end, we have the traditional coffee drinkers. These are the people who find comfort in their daily routine, often using pre-ground coffee and relying on the familiarity of their automatic drip machine. They might prefer darker roasts for their bold, consistent flavor, and they value convenience and reliability in their brewing process.

Bridging the Gap

As a roaster, my challenge lies in bridging the gap between these tribes. It's not about convincing everyone to become a coffee connoisseur, but rather about helping people discover new experiences that might enhance their enjoyment of coffee.

I've learned that it's crucial to approach this with respect and understanding. Just as we wouldn't judge someone for their political beliefs or lifestyle choices, we shouldn't judge someone for their coffee preferences. After all, the beauty of coffee lies in its ability to bring people together, not drive them apart.

The Roaster's Dilemma

This realization has led me to a new approach in my roasting. Instead of focusing solely on what I believe to be the "best" way to roast and brew coffee, I now strive to create a range of products that can appeal to different palates and brewing methods.

For the specialty crowd, I might offer light roasts that shine in pour-over or espresso preparations. For those who prefer a more traditional cup, I might develop medium to dark roasts that hold up well to cream and sugar or perform consistently in automatic drip machines.

Embracing Diversity in Coffee

The key is to recognize that there's no "right" or "wrong" way to enjoy coffee. Just as our lives and experiences shape our personalities, they also shape our taste preferences. By embracing this diversity, we can create a more inclusive and vibrant coffee community.

As coffee lovers, whether we're roasters, baristas, or simply enthusiastic drinkers, we have the opportunity to act as bridges between these coffee tribes. We can encourage curiosity and experimentation while respecting individual preferences and routines.

In the end, what matters most is that people are enjoying their coffee, whatever form that may take. As a roaster, my goal is not to convert everyone to a single way of thinking about coffee, but to help each person find the coffee experience that brings them the most joy and satisfaction.

So the next time you brew your coffee, whether it's a carefully crafted pour-over or a quick cup from your trusty automatic machine, take a moment to appreciate the vast and varied world of coffee experiences out there. Who knows? You might just be inspired to try something new.

As a coffee roaster, I often reflect on my journey from being an enthusiastic coffee explorer to running my own roasting business. It's a path that has taught me valuable lessons about coffee, business, and the diverse world of coffee drinkers.

My coffee journey began like many others - at the grocery store. As my interest grew, I started venturing out to local roasters, then to different parts of Texas, and eventually exploring coffees from all over. I was what you might call a "coffee slut" - always chasing the next exciting bean, the next unique flavor profile. My budget for coffee was substantial, sometimes reaching $200 a month as I eagerly tried every new roast I could get my hands on.

This exploration phase was exhilarating. Each new coffee was an adventure, each new roaster an opportunity to experience something different. Even when trying similar beans from different roasters, the variations in roasting styles made each cup a unique experience. It was during this time that I began to understand the nuances of coffee - how factors like origin, processing method, and roast level all contribute to the final cup.

However, as I transitioned from enthusiast to roaster, my perspective began to shift. I started my roasting business with the goal of providing affordable, good-quality coffee. I remembered how expensive my coffee habit had been and wanted to offer something accessible without compromising on taste.

But here's where it gets interesting - I realized that I, as a "coffee slut," was not my ideal customer. The very enthusiasm that led me to start my business could potentially make it unsustainable. Customers who are always chasing the next new thing, while exciting and passionate, don't provide the consistent base a small roasting business needs to thrive.

This realization was both enlightening and challenging. I had to learn to appreciate both types of coffee drinkers - the explorers always seeking something new, and the loyal customers who find their perfect daily brew and stick with it. Both are valuable, both are on their own coffee journeys, but as a business, I needed to focus on those seeking a reliable, everyday coffee.

Running a coffee roasting business has taught me a lot about balancing passion with practicality. While I still love experimenting with different beans and roasts, I've learned to appreciate the beauty of a consistent, well-crafted daily coffee. It's about finding that perfect balance - a coffee that's interesting enough to enjoy every day, but familiar enough to provide comfort.

To my fellow coffee enthusiasts out there, I say this: explore, enjoy, and savor every new coffee experience. But also, don't underestimate the joy of finding your perfect daily driver. There's something beautiful about a coffee that you can rely on day after day, that becomes a comforting part of your routine.

And to those who have found their go-to coffee, I salute you. You are the backbone of small roasters like myself, allowing us to continue our craft and hopefully, bring a little joy to your daily routine.

Whether you're a coffee explorer or a loyal daily drinker, remember that every cup is part of your unique coffee journey. Enjoy the ride, savor every sip, and don't be afraid to find comfort in consistency or excitement in exploration. After all, that's the beauty of coffee - there's something for everyone.

As a coffee roaster, I've embarked on a journey that's as complex and nuanced as the beans I work with daily. It's a path filled with challenges, self-doubt, and moments of clarity that keep me pushing forward. Today, I want to share some insights into the world of coffee complexity and how it shapes my approach to roasting and business.

Coffee, like many things in life, can be simple or incredibly complex. Some coffees present themselves as one-dimensional, with a single dominant note that defines the experience. Others are intricate tapestries of flavors, aromas, and sensations that unfold sip after sip. As a roaster, my job is to understand and highlight these characteristics, but it's not always a straightforward task.

Recently, I had an experience with a Colombian coffee that challenged my perceptions. Initially, I struggled with this coffee, roasting it in various ways and never quite finding satisfaction. The grapefruit rind note that lingered unpleasantly on my palate left me questioning my abilities and the coffee itself. However, when I shared this coffee with a neighbor, their reaction was entirely different. They found it delicious, describing it as "amazing."

This experience served as a powerful reminder of the subjectivity of taste and the importance of perspective in our industry. What one person dislikes, another may love. As coffee professionals, we must balance our personal preferences with the diverse tastes of our customers.

The complexity of coffee extends beyond flavor profiles. It encompasses the entire journey from seed to cup, involving farmers, processors, importers, roasters, baristas, and ultimately, the consumer. Each step adds a layer of complexity and potential for both greatness and disappointment.

Understanding this complexity is a never-ending process. It requires constant learning, tasting, and reflection. Some days, the passion for this pursuit is overwhelming. Other days, the challenges seem insurmountable. But what keeps me going is the realization that my work is about more than just coffee – it's about being part of people's daily rituals and journeys.

Whether I'm roasting a bag of coffee, sharing brewing tips, or simply discussing my thoughts on the industry, I'm contributing to someone's coffee experience. This connection, this ability to positively impact someone's day through a cup of coffee, is what drives me to continue exploring the complexities of our craft.

For those of you who are coffee enthusiasts or aspiring roasters, remember that embracing complexity doesn't mean you need to detect every subtle note in a cup. It's about appreciating the depth of the coffee world and finding joy in the ongoing journey of discovery. Some days you might crave a simple, comforting brew, while others might call for an adventure in flavor.

As I continue on this path, I'm committed to staying focused, adapting when necessary, and always striving to provide value – whether through a carefully roasted bean or a shared insight. The world of coffee is vast and complex, but it's this very complexity that makes it endlessly fascinating and rewarding.

So, the next time you sip your coffee, take a moment to appreciate its complexity – not just in flavor, but in the journey it took to reach your cup. And remember, whether you prefer your coffee simple or intricate, there's a roaster out there working tirelessly to bring you the perfect brew.